The subcontinent of India lies in south Asia, between Pakistan, China and Nepal. To the north it is bordered by the world's highest mountain chain, where foothill valleys cover the northernmost of the country's 26 states. Further south, plateaus, tropical rain forests and sandy deserts are bordered by palm fringed beaches .

Side by side with the country's staggering topographical variations is its cultural diversity, the result of the coexistence of a number of religions as well as local tradition.

Modern India is home alike to the tribal with his anachronistic lifestyle and to the sophisticated urban jetsetter. It is a land where temple elephants exist amicably with the microchip. Its ancient monuments are the backdrop for the world's largest democracy where atomic energy is generated and industrial development has brought the country within the world's top ten nations. Today, fishermen along the country's coastline fashion simple fishing boats in a centuries old tradition while, a few miles away. motor vehicles glide off conveyor belts in state-of-the-art factories

Home to the biggest film industry in the world and the one of the largest television industries in Asia, India is still considered to be a “very difficult” market to break into by many manufacturers. Yet it holds promise of being large enough to bring in the substantial volumes over a period of time. It is a country with a high rate of import duty due to which the local end user prices are normally much higher than what is found in the West. And yet, the market for professional audio, video, multimedia and broadcasting equipment is huge and the overall potential – immense.

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